The canadian illustrator Alexandre Magnin designed two videos to promote the Smartphone app Sustainability Compass. The Story of Anna and the Story of Leo can be found on youtube.

Anna's story shows the impact of an everyday decision like purchasing a lipstick. Anna meets the little professor who helps her to act more sustainably.

Leo's story is about the refurbishment of an office space which has become grey and uninspiritional over the years. Leo and his team use the card deck, which comes for free when the Sustainability Compass is downloaded. Thanks to the deck and the help of the little professor the office becomes colourful, more ecological, inspiring creativity.

The videos are just great to look at. But they could also be helpful in an educational environment where teachers and pupils discover a lot to discuss about.

The producers of the Sustainability Compass have now started to create translation-for-profit partnerships. If you want to know more write us: info@compass-for-sustainability.net.

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I just checked the website of Sustainability Compass, thanks for sharing this! Will try the app out and see if it really helps me in my daily consumption decision! :)  Hope there'll be more and more apps like this, that are innovative and creative so to reach more societies and communities.

Hi Kartika - thanks! The app will receive an update before end of 2014. You will have the opportunity to write down your personal notes to a project. And you will be able to send a project and your notes to other people via email.

Hi Matthias,

Thank you for sharing this inspirational video and the tool. Combined with responsible retailers, sustainability compass could help concerned consumers shop easier, more responsible and with more fun.  Have you considered cooperating with retailers (e.g. Amazon and Amazon Dash, a scanning device allowing consumers to order the almost finished goods online by scanning barcode or speaking directly)? 

Thanks Yang for feedback and input. In fact - while designing the Sustainability Compass we thought that a lot of people might use it for thinking smarter about their shopping. But I've never thought about contacting a retailer . . . hm sounds interesting.

In a few months the Sustainability Compass will be out in more languages like Mandarin, Portuguese, Norwegian.

I personally think cooperating with retailers are challenging, but definitely promising. I imagine one scene in the near future is that retailers, particularly online ones, will make tailored shopping advices to consumers based on their preferred brands, taste, sustainability concern etc, backed up by big data. You see many retailers are now developing their own labels from various perspective - health, footprint, fair-trade, waste reduction… They sometimes just make me as a consumer confused even with labels within one supermarket, let alone millions more labels in the market. I would love to see an App or tool that retailers or consumer association or other recognized organization can offer, which allows me to define my own concerned sustainability criteria, that helps me to choose products from one retailer (if it's as big as Amazon), and further among retailers.

I look forward to seeing the launch of Sustainability Compass and its further achievement :)


Matthias Müller said:

Thanks Yang for feedback and input. In fact - while designing the Sustainability Compass we thought that a lot of people might use it for thinking smarter about their shopping. But I've never thought about contacting a retailer . . . hm sounds interesting.

In a few months the Sustainability Compass will be out in more languages like Mandarin, Portuguese, Norwegian.

Very inspiring, thanks a lot Yang! Sustainability Compass is live now, there will be an update with several new functions in December - and new languages will be available soon.

Nice discussion indeed!

@Matthias: I guess the input from Yang would be inspiring indeed. I know that she has quite a lot of experience with the Chinese market, among others, as a consumer herself.

In my country or perhaps in ASEAN the online shopping is not yet 'that mature' as in China probably -- but I'm afraid, it's getting there ;)  So, this app would be really helpful for young people, especially in urban and suburban areas, that are now getting more aware of their environmental footprints.

Thanks to you both for this interesting feedback!

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