How will it look like if the retailer transfer into consumer hub? Here's one possible vision: Empty Shop in the mall-A new way of collecting donations, encouraging consumers to bring clothes to the shop instead of taking them from the shop.

Promoted by stylist, fashion bloggers, politicians, Empty Shop caught the media's attention. With only a free space and literally an empty shop, VillaLobos mall managed to collect 3.2 tons of clothes and help thousands of people in need. And in a place full of fashion stores, a donation drive with a fashion flare brought the public much closer to the cause, resulting in donations of clothes in much better conditions than the ones found in the usual drop off boxes.

The Empty Shop is a project created by brazilian ad agency Loducca for VillaLobos Mall, that gave a new twist to the annual clothing drive. The idea attracting the interest of other malls from different countries. Accordingly, the project was made available as an open-source platform. Here, any individual or company can have access free of charge to the architectural plan, the key visuals, the communications campaign and all other details to help duplicate, improve and spread this idea.

Here's the link with guidance of bringing this initiative to your region and scaling up its impact:

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Hi Yang,

Thanks for sharing this, I did not know this Project, I shared it with my colleagues. Nice initiative!
You remind me of the "Reverse Food Truck", ( an awesome idea considering the massive global waste of food.

Do we really need to produce this much, or we could live producing less but shareing more?

Hi Lucas,

Thank your for sharing the reverse food truck case. It's so exiting to see  similar initiatives springing everywhere, like food sharing fridge or food baskets spreading in Germany as well. When sharing becomes just as common choice as buying, instead of some novel behavior, it's promising that people can do more with less: more happiness, stronger social connection, less resource consumption.

On the other hand, I am particularly interested in how sharing economy could evolve in  developing countries. Back in China, I know sharing spirit is rooted in our collectivism culture. What's new about this emerging sharing economy trend is that the mainstream sharing companies are generally internet based-such as Airbnb, Uber, goods sharing platform etc. Technology definitely help to make sharing as more and more common option in the tech savvy generation. But what about the indigenous sharing group in the rural areas? How can they be channeled? How can their initial sharing spirit be integrated with the emerging sharing economy trend? Also, what can the emergying sharing economy learn from the indigenous knowledge to tackle the challenges as trust, insurance etc.?
I am eager to hear your opinion and sharing initiative in your country.



Hi Yang!

Now that you mention it, I think the oriental culture, for example in China, is fascinating from many perspectives: traditional, honor, collectivism you mention (which, contrary to what some believe, is not necessarily exclusive with communism "">and/or socialism, but we can see collectivism and share strategies in capitalism too)

What you mention about the indigenous and peasants is a fascinating subject; "">unfortunately we still see a strong tendency towards migration from the countryside to cities, believing in an outdated idea of ​​development.
While I know little about these issues about what here we call "ethnic minorities", I have learned that concepts we have in our language (Spanish), associated to money, "development", among others, have no direct translation into ">some indigenous languages, can you imagine?

Precisely in this topic a few colleagues have researched and worked on what they call the "collective intellectual property", ie, seeking to ensure that knowledge of an "ethnic minority" is copyrighted and protected as any other patent, but in this case this protection is not assigned to a person or company, but to an indigenous and/or peasant group.

As for specific projects of urban/sharing ecology, for example, there are already bicycles for public use, vertical gardens, fruit trees in public spaces, we have had two days of "Let's do it world" program (Let's Do It Bogotá ) to clean the colombian capital, there have been programs of voluntary cleanup of beaches and corals, among other programs. I think we're good, but here the (misunderstood) capitalist scheme still presses to the satisfaction of individual needs over collective ones. "">The streets crowded with cars is an example of how the collective system loses when looking only to meet the individual need without thinking about the collective.

Finally, what you say about trust is fantastic. "">We have had a hard time believing that we can self-manage what we build together: a while ago  governmetn installed new bus stops, cute ones, and people in general thought they would not last long because the would get seriously damaged... nothing is further from the current reality.
I would like to see the developing countries actually moving faster learning from history, trying not to make the same mistakes, but it is not always possible; "">Fortunately, I think we have improved in the end.
Collaborative Economics is contagious, lol, and I have checked in my "micro environment" that if one makes the decision to share, this can "infect" people, organizations and companies with whom you interact: this process of " ">positive contagion" may last some years, but eventually it ends up succeeding.

"">What do you think?

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